Traffic and pay-per-click (PPC)
PPC, or pay-per-click, is a digital marketing method that allows businesses to drive traffic and conversions from search engines. It can be an effective way to reach new customers and promote a brand online. However, if you are new to PPC, it can be challenging to understand and navigate at first. Whether you are launching a new business and seeking your first traffic and sales or looking to expand your brand's online presence, PPC can be a valuable tool to consider.
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SEO and PPC are both digital marketing channels that can help businesses drive traffic from search engines. While both involve appearing on and getting clicks from search engines, they are distinct channels that operate in different ways. PPC involves paying for each click, while SEO (organic search) clicks are free. PPC can provide quick results, while it takes time to rank organically through SEO. Instead of viewing SEO and PPC as competing channels, it's important to see them as complementary parts of a broader digital marketing strategy. Both can work together effectively to drive success online.
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